Blog Creation Certification

This course will give you an overview of blogging – why you should blog, how to choose the right blogging platform for you, how to write high-quality content, and how to use a blog to further your personal and professional goals.

You will learn the following:

• What is meant by the terms “blog,” “blogging,” and other related phrases.
• How blogging started, and how it became popular among internet users.
• The main reasons why people decide to write blogs.
• The various groups of people who run blogs, and what they often hope to achieve.
• Key questions you need to ask yourself before you decide to begin blogging.
• How to choose the right platform for your blog.
• How to make the decision between using a blog hosting service and hosting your own blog.
• The main features and costs associated with six of the most commonly-used blogging platforms.
• How to secure a domain name and hosting if you decide to set up a self-hosted blog.
• How to find extra help and support when launching your blog if you should require it.
• Why it is important to choose the right topic for your blog.
• How to devise an initial list of ideas for blog topics.
• How to select an idea that has the potential to make money at a later date.
• How to research the existing level of interest around your topic.
• The power of evergreen content and why you should consider an evergreen topic as the basis for your blog.
• Why producing high quality content should be your primary concern as a blogger.
• The various kinds of blog post you may wish to publish to your blog.
• How to devise ideas for your blog posts.
• Why it is a good idea to plan your posts using a posting schedule or diary.
• How to add extra value to your posts so that your readers will come to think of you as a reliable and authoritative resource.
• An overview of the most popular ways of making money from a blog.
• How to make money by placing advertisements on your blog.
• How to make money by promoting other people’s products on your blog.
• How to make money by selling your own products via your blog.
• Why you should not view blogging as a means of making money quickly.
• Why it is helpful to think of yourself as a member of a wider blogging community.
• Where you can find other bloggers writing in your niche.
• How you can attract more readers to your blog by networking with other bloggers.
• Why including guest posts on your blog is a good strategy for increasing engagement and traffic.
• How to collaborate with other bloggers on projects, and how doing so can boost your income and reputation.
• Why you should maintain a social media presence on at least one social media website.
• An overview of the most popular social media platforms for bloggers, and how each can be used to attract new readers and engage with your existing audience.
• The kind of content you can post to social media and how it can be used to engage readers.
• How to use social media to devise new ideas for blog content.
• The basics of social media etiquette and how to attract more followers.
• Why effective blogs often make use of images and videos alongside text.
• Different types of blog content that is often enhanced by visual media.
• Legal issues to consider when using other people’s media on your blog.
• How to produce your own memorable visual media for use on your site.
• How to optimize your images so that they help your blog rank well in search engines.
• Why you should consider starting a blog if you have a business.
• How you can use content to engage with existing customers and attract new prospects.
• How building an email list via a blog can provide you with a new means of selling products.
• How to strike a balance between maintaining a professional image and showcasing the personality of your business.
• How to promote your blog content on social media in such a way that attracts new customers.
• Why you need to be aware of the most common online security threats.
• An overview of the potential consequences of successful cyber-attacks.
• The reasons why people attempt to hack into blogs and other websites.
• Why you should keep backups of your blog content.
• How to keep a WordPress blog secure.
• How to stop spam and malicious communications being posted to your blog.

Benefits of taking this course:

• You can learn the material any place, any time, and at your own speed.
• All you need is an internet-enabled device.
• Content is presented as brief modules, making learning easy.
• Access to an online support system.
• A complete overview of the issues you need to consider when launching a blog.
• Affordable cost.