- Course Code: USVC18IMC
- Location: Online
- Duration: 2.5 hours
- Qualification: All modern browsers and devices
- Course Access: Lifetime
- Exams Included: Yes
- Compatibility: All major devices and browsers
Instagram Marketing Certification
The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.
Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, albeit print, digital format or social media.
In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works.
In addition, we will learn how to effectively use Instagram as a means of domestic and global brand outreach to maximize the potential for success. If used effectively, Instagram marketing may be the only form of marketing that is required for a brand.
You Will Learn:
- The history of Instagram
- The role that Instagram marketing plays
- The formula for Instagram’s success
- Defining business goals
- Setting marketing objectives
- How to create a content strategy
- How to define your target market on Instagram
- Instagram marketing challenges
- How to take advantage of Instagram tools
In general, marketing requires a good bit of research. It is important to clearly identify a brand and to market the product/service to the right demographic. Although Instagram is a social media platform, it is not exempt from the rules of efficient marketing. Therefore, to be a successful Instagram marketer or to make sure that the right form of marketing is used for a business, communities and users need to be identified.
The latter is particularly important, as it is estimated that 95 million photos and videos are shared via Instagram every day. Therefore, to ensure that a brand is not lost within the sea of many brands and business, the correct target audience needs to be identified.
How online learning can benefit you..
Who can take the course?
Anyone who has an interest in gaining a greater understanding of this subject is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?
The course is broken down in to individual modules. Each module takes between 30 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?
Once you have completed all of the modules there is a 30 (multiple choice) question test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing.
What happens if I fail the test?
If you don’t pass the test first time you will get a second opportunity to take the test again after further study.
When will I receive my certificate?
Once you have completed your test you can log in to your account and download / print your certificate any time you need it. If you would prefer us to post you a certificate there will be an admin charge of $16
How can I pay?
We use Paypal for all payments on the site. You can either use your Visa, MasterCard ,American Express, Solo cards or PayPal account to pay for the online course. All payments are handled securely by Paypal.
Is my payment secure?
As previously mentioned your payment is totally secure. We use the latest ssl encryption for all transactions.
How long after payment can I begin the course?
You can begin the course immediately after your payment has been received.
You should receive an email with your log in details as soon as your payment has been accepted. If you don’t get this email please check your junk folder, failing that please contact us for further assistance.
How long is my certificate valid for?
There is no expiry or renewal fees