Complete Social Media and Digital Marketing Certification Bundle

Digital Marketing Certification

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts.

Digital Marketing is one of the fastest growing industries today. This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising.

Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.

Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age.

The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action. Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material.

By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module.

Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

• Search Engine Optimisation (SEO) and Marketing (SEM)
• Pay-per-click advertising
• Digital display advertising
• Website development
• Email and mobile marketing
• Social media marketing
• Online public relations
• Web analytics
• How to plan a digital marketing campaign

Benefits of the course

There are a number of benefits, which include:

• A comprehensive, easy-to-understand look at the topics concerning digital marketing
• Material focused on the UK, while also touching on global aspects
• End of module activities and a final test which are designed to expand your overall understanding and put what you've learned into action
• Can be completed anywhere with an internet connection.
• Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.

Instagram Marketing Certification

The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.

Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, albeit print, digital format or social media.

In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works. In addition, we will learn how to effectively use Instagram as a means of domestic and global brand outreach to maximize the potential for success.

If used effectively, Instagram marketing may be the only form of marketing that is required for a brand.

You Will Learn:

• The history of Instagram
• The role that Instagram marketing plays
• The formula for Instagram's success
• Defining business goals
• Setting marketing objectives
• How to create a content strategy
• How to define your target market on Instagram
• Instagram marketing challenges
• How to take advantage of Instagram tools

In general, marketing requires a good bit of research. It is important to clearly identify a brand and to market the product/service to the right demographic. Although Instagram is a social media platform, it is not exempt from the rules of efficient marketing. Therefore, to be a successful Instagram marketer or to make sure that the right form of marketing is used for a business, communities and users need to be identified. The latter is particularly important, as it is estimated that 95 million photos and videos are shared via Instagram every day. Therefore, to ensure that a brand is not lost within the sea of many brands and business, the correct target audience needs to be identified.

YouTube Marketing Certificate

The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution.

An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.

In order to be able to maximize your usage of YouTube, you need to be familiar with its numerous features and tools.

This video course on YouTube covers a number of important topics, including the following:

What's Covered in the Course?

• How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
• How to get your video listed next to trending YouTube videos;
• How to get more comments and thumbs ups;
• Using the snowball marketing effect;
• How to live stream your video for the first time;
• How to insert adverts;
• How to use recommendation algorithms and other tools, to increase traffic to your business website;
• How to use the 'Featured Video' option, to generate more interest in your product;
• How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
• How to use hashtags;
• How to use Facebook marketing and pinning.

This video course offers the following benefits

The numerous benefits of becoming familiar with the tools and features of YouTube videos include:

• An understanding of how to use the different features of YouTube, to maximize viewership;
• A clear idea of which YouTube videos are working best for your purposes;
• As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, you don't have to waste your hard earnt money from the beginning;
• You will be able to create high-quality, interesting and well-structured videos that run for longer times;
• You can generate revenue from video viewership;

You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.

The course is broken down into 0 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 0 modules there is a multiple choice test. The questions will be on a range of topics found within the 0 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 26 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.