Is the Customer Always Right Certificate

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I am 3/4 the way through my Legal Secretary Diploma Course, I have studied full time and it has taken me about a week (few hours per day) Very informative course which makes you memorise each module well, with worksheets at the end of each module. Gave a brilliant knowledge base into the different areas of Law and the secretaries roles within them. I have never done an online course before as thought they were not very credible, but this they are good providing you are willing to put the work in, all the information is provided for you , you just need to use it. Thoroughly recommend to anyone who has some spare time and wants to expand their legal knowledge - this course is not just for legal secretaries!!

Georgia Smith

This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.

I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all

Louisa Forsyth

Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!

Kiriaki Mitrou

Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.

I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!

I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!

Claire Hall

This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.

Elisa Jay

Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.

I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.

On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.

Thank-you New Skills Academy!

Jacqueline Myers - B

Jacqueline Myers

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
€120.00

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I am 3/4 the way through my Legal Secretary Diploma Course, I have studied full time and it has taken me about a week (few hours per day) Very informative course which makes you memorise each module well, with worksheets at the end of each module. Gave a brilliant knowledge base into the different areas of Law and the secretaries roles within them. I have never done an online course before as thought they were not very credible, but this they are good providing you are willing to put the work in, all the information is provided for you , you just need to use it. Thoroughly recommend to anyone who has some spare time and wants to expand their legal knowledge - this course is not just for legal secretaries!!

Georgia Smith

This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.

I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all

Louisa Forsyth

Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!

Kiriaki Mitrou

Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.

I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!

I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!

Claire Hall

This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.

Elisa Jay

Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.

I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.

On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.

Thank-you New Skills Academy!

Jacqueline Myers - B

Jacqueline Myers

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