Is the Customer Always Right Certificate
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
The course is informative and easy to follow. I especially liked the history tips given throughout the course.
I have included the payroll Diploma course to add another skill set to my CV and being self employed and in the mature bracket it is good to keep yourself updated on all new legislation. I also liked the option of returning to complete modules in your own time to fit in around work commitments.
Claire Bishop
Excellent course was very informative and I thoroughly enjoyed completing it. Compiled of perfect size modules – not too long or short, to the point and excellent value for money.
Great idea to be able to print off each module to not only keep but to be able to refer to for the final exam at the end. Would highly recommend anyone who owns a pet of any type as all the information is relative all round. Great for anyone setting up a business involving pets just as much as a pet owner.
Course run very well and easy to access.
Vanessa Lewer
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
I love being able to study from home, the site is easy to use and I like being able to just log in and study for as long as I have free then pick it up again the next day or a week later. I lost my job suddenly with no notice and decided to take the opportunity to get back into something new I intended to do long ago but just never had the time or money to do so. The great prices for online learning and being able to learn from home whilst doing part time work have helped out so much when on a budget and being unable to be able attend full time college courses.
Kirsten Owen
really enjoyed the course, nice short sections easy to take in the information.
I particularity liked the option to save the pfd and print the material, this allowed me to look back on the information, which was very helpful.
I would recommend this course to others as it gives an understanding to the events industry.
I look forward to using my diploma and put the skills i learnt into practice in a day to day career change. Thanks!
Cos Constantinides
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
The course is informative and easy to follow. I especially liked the history tips given throughout the course.
I have included the payroll Diploma course to add another skill set to my CV and being self employed and in the mature bracket it is good to keep yourself updated on all new legislation. I also liked the option of returning to complete modules in your own time to fit in around work commitments.
Claire Bishop
Excellent course was very informative and I thoroughly enjoyed completing it. Compiled of perfect size modules – not too long or short, to the point and excellent value for money.
Great idea to be able to print off each module to not only keep but to be able to refer to for the final exam at the end. Would highly recommend anyone who owns a pet of any type as all the information is relative all round. Great for anyone setting up a business involving pets just as much as a pet owner.
Course run very well and easy to access.
Vanessa Lewer
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
I love being able to study from home, the site is easy to use and I like being able to just log in and study for as long as I have free then pick it up again the next day or a week later. I lost my job suddenly with no notice and decided to take the opportunity to get back into something new I intended to do long ago but just never had the time or money to do so. The great prices for online learning and being able to learn from home whilst doing part time work have helped out so much when on a budget and being unable to be able attend full time college courses.
Kirsten Owen
really enjoyed the course, nice short sections easy to take in the information.
I particularity liked the option to save the pfd and print the material, this allowed me to look back on the information, which was very helpful.
I would recommend this course to others as it gives an understanding to the events industry.
I look forward to using my diploma and put the skills i learnt into practice in a day to day career change. Thanks!
Cos Constantinides
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci