Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.
Being a mother and working full time I was able to work at my own pace.
Would definitely recommend!!
Sade Aubrey
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
I was a little sceptical about doing an online course as thought it wouldn't be very in depth, but how wrong I was!
Very thorough and covered everything yo could possibly need. I trained many years ago and wanted a refresh and this was perfect and enabled me to get my insurance and feel confident being back in the Beauty Industry.
I'm now about to start another refresh course on waxing and cant wait to get going, I will most certainly be back to do more. If you're unsure whether to do an online course, don't be, its a must. Highly recommended!
Sue Pearce
I've been out of the educational loop for the past five years now and was a little worried about starting a new course. All I can say is I certainly had nothing to worry about! Everything was set out so clearly for me to read and it was one of the most informative courses I've ever taken. I've soaked everything in like a sponge! You can't beat knowing you've got all the information sat waiting for you whenever you need a quick recap. Thank you New Skills Academy, my future can now begin thanks to you! I can't wait to get started!
Kirsty Brookes
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.
Being a mother and working full time I was able to work at my own pace.
Would definitely recommend!!
Sade Aubrey
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
I was a little sceptical about doing an online course as thought it wouldn't be very in depth, but how wrong I was!
Very thorough and covered everything yo could possibly need. I trained many years ago and wanted a refresh and this was perfect and enabled me to get my insurance and feel confident being back in the Beauty Industry.
I'm now about to start another refresh course on waxing and cant wait to get going, I will most certainly be back to do more. If you're unsure whether to do an online course, don't be, its a must. Highly recommended!
Sue Pearce
I've been out of the educational loop for the past five years now and was a little worried about starting a new course. All I can say is I certainly had nothing to worry about! Everything was set out so clearly for me to read and it was one of the most informative courses I've ever taken. I've soaked everything in like a sponge! You can't beat knowing you've got all the information sat waiting for you whenever you need a quick recap. Thank you New Skills Academy, my future can now begin thanks to you! I can't wait to get started!
Kirsty Brookes
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
Why you should study with us
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RRP
£100
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What our students say about us...
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
