Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
A great programme, and allowed me to interact in my own time, reflect on my learning and get to practice. I like the fact that there is an exam to verify and check learning. The platform is easy to navigate around and is engaging both left hemisphere and right hemisphere of the brain.
The parts about motivation and retention rates is interesting and will be helpful in my own personal career. It’s good to see that learning and development, including different training methods are included. The programme is great springboard for people wanting to go into human resources as a career option.
Marie Tolman
I was desperate to get out of my current job but didn't quite have the right skills to move on to another job. I am so glad I chose this course as it has allowed me to gain much needed skills and opened many doors in my career development.
Saffron Gee
I found the course very professional and the contact with my course tutor was easy and rewarding. He responded very quickly to my emails.
I found the feedback from the questions I submitted very good and very useful. It helped me complete further questions and has given me direction in my job. I thoroughly enjoyed the course and I would definitely recommend it to colleagues and friends.
I would like to thank my tutor for all his help and valuable suggestions. I found his feedback very helpful and speedy; his remarks were always positive and constructive. The course material is excellent, varied, relevant and up-to-date. I have enjoyed the course and am very glad.
Muhammad Usman Akhtar
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
What can I say? I Couldn’t wait to get started and the log in details came through via email which allowed me to be able to. The course was highly addictive once I started, it was like reading a book, you never want to put down.
It was very easy to understand and very thorough but above all, very enjoyable and exhilarating. I was only sorry when it came to an end. I am now very much looking forward to applying my newly gained knowledge into the floristry world out there. I just hope they are ready for me. I can only say a big thank you for the opportunity.
Ann Ainsworth
Whilst doing an internship in an Estate Agency, I decided to study the Estate Agent Diploma to gain a better understanding of the regulations and the best ways to go about visits and building my network. I found the course to be very comprehensive and easy to follow.
I’d recommend this to anyone looking to broaden their knowledge of the field of Estate Agency. I found the time estimates to be right if you are simply reading, but I took several pages of notes and so took longer, as I wanted to really understand what I was reading.
Overall, comprehensive and easy to follow.
Lauren Newall
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
A great programme, and allowed me to interact in my own time, reflect on my learning and get to practice. I like the fact that there is an exam to verify and check learning. The platform is easy to navigate around and is engaging both left hemisphere and right hemisphere of the brain.
The parts about motivation and retention rates is interesting and will be helpful in my own personal career. It’s good to see that learning and development, including different training methods are included. The programme is great springboard for people wanting to go into human resources as a career option.
Marie Tolman
I was desperate to get out of my current job but didn't quite have the right skills to move on to another job. I am so glad I chose this course as it has allowed me to gain much needed skills and opened many doors in my career development.
Saffron Gee
I found the course very professional and the contact with my course tutor was easy and rewarding. He responded very quickly to my emails.
I found the feedback from the questions I submitted very good and very useful. It helped me complete further questions and has given me direction in my job. I thoroughly enjoyed the course and I would definitely recommend it to colleagues and friends.
I would like to thank my tutor for all his help and valuable suggestions. I found his feedback very helpful and speedy; his remarks were always positive and constructive. The course material is excellent, varied, relevant and up-to-date. I have enjoyed the course and am very glad.
Muhammad Usman Akhtar
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
What can I say? I Couldn’t wait to get started and the log in details came through via email which allowed me to be able to. The course was highly addictive once I started, it was like reading a book, you never want to put down.
It was very easy to understand and very thorough but above all, very enjoyable and exhilarating. I was only sorry when it came to an end. I am now very much looking forward to applying my newly gained knowledge into the floristry world out there. I just hope they are ready for me. I can only say a big thank you for the opportunity.
Ann Ainsworth
Whilst doing an internship in an Estate Agency, I decided to study the Estate Agent Diploma to gain a better understanding of the regulations and the best ways to go about visits and building my network. I found the course to be very comprehensive and easy to follow.
I’d recommend this to anyone looking to broaden their knowledge of the field of Estate Agency. I found the time estimates to be right if you are simply reading, but I took several pages of notes and so took longer, as I wanted to really understand what I was reading.
Overall, comprehensive and easy to follow.
Lauren Newall
Why you should study with us
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RRP
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
