Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
New Skills Academy is a lovely system to work with. Easy to sign up and make an account. Modules are clearly defined and are packed of information. Really great, has lots of information on lots of topics.
Great foundation for anyone looking into this area of employment or self employed as has great ideas and advice to build on. Have attended face to face courses which have much less information than this.
Lovely bite size quizzes on some modules which help to understand and enforce the contact of the bigger modules. End exam has a nice mixture of topics covered in the course. And has an option to re-sit if needed.
Jennifer Anderson
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
This course was very informative and i loved that it could be done at my own pace and not have deadlines to reach.
Even my dog loved the benefits and being my practice dummy!
Nicky Corbett
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
New Skills Academy is a lovely system to work with. Easy to sign up and make an account. Modules are clearly defined and are packed of information. Really great, has lots of information on lots of topics.
Great foundation for anyone looking into this area of employment or self employed as has great ideas and advice to build on. Have attended face to face courses which have much less information than this.
Lovely bite size quizzes on some modules which help to understand and enforce the contact of the bigger modules. End exam has a nice mixture of topics covered in the course. And has an option to re-sit if needed.
Jennifer Anderson
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
This course was very informative and i loved that it could be done at my own pace and not have deadlines to reach.
Even my dog loved the benefits and being my practice dummy!
Nicky Corbett
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
Why you should study with us
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RRP
$100
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
