Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.
Mihaly Galambosi
The diploma in Waxing course is fantastic, I am really enjoying it. The information provided is in depth and covers everything you require to learn and be knowledgeable enough to work on clients. It is an easy to follow set up and being able to access the course content on either my home computer or my mobile device gives me the ease to always check back if ever unsure of something. I would 100% recommend this course to beginners, or like myself, anyone wanting to just refresh their knowledge. Expanding my knowledge has been made easy! So pleased I found New Skills Academy.
Nikita Barrett
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
Great course. Easily readable online, no jargon and had up to date information and illustrations as well as the sources that were used within the modules. Most modules had an assessment at the end where you could check your own knowledge - this was a great add on to ensure you are up to speed. The exam was easily laid out great with no tricky to read questions. The completion certificate was easily accessible on completion and you are given your grade immediately after the exam - it even gives you the option to see your incorrect answers so you can review them in your own leisure. All of the modules are printable so you can ready back as often as you like. Not only this, but throughout the whole course, you have the ability to email representatives of the course who will answer any questions you may have and they are very prompt with their responses. I was overall very happy with this course and will definitely keep New Skills Academy in mind when taking future course. Thank you!
Gemma Johnston
Really interesting and a good starting point for increasing my understanding and knowledge. Easy to access at any time, modules were nice and short so good bursts of information and easy to understand. I feel that I have gained knowledge that I can take forward within my current profession and apply my knowledge to get the best possible results for my organisation in all forms of media. Would recommend this course for anyone looking to start off in this career and looking to gain solid background information to take you forward. You have the flexibility to learn in your own time and take it at your own pace which is great when you are already working full time.
Sophie Graham
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.
Mihaly Galambosi
The diploma in Waxing course is fantastic, I am really enjoying it. The information provided is in depth and covers everything you require to learn and be knowledgeable enough to work on clients. It is an easy to follow set up and being able to access the course content on either my home computer or my mobile device gives me the ease to always check back if ever unsure of something. I would 100% recommend this course to beginners, or like myself, anyone wanting to just refresh their knowledge. Expanding my knowledge has been made easy! So pleased I found New Skills Academy.
Nikita Barrett
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
Great course. Easily readable online, no jargon and had up to date information and illustrations as well as the sources that were used within the modules. Most modules had an assessment at the end where you could check your own knowledge - this was a great add on to ensure you are up to speed. The exam was easily laid out great with no tricky to read questions. The completion certificate was easily accessible on completion and you are given your grade immediately after the exam - it even gives you the option to see your incorrect answers so you can review them in your own leisure. All of the modules are printable so you can ready back as often as you like. Not only this, but throughout the whole course, you have the ability to email representatives of the course who will answer any questions you may have and they are very prompt with their responses. I was overall very happy with this course and will definitely keep New Skills Academy in mind when taking future course. Thank you!
Gemma Johnston
Really interesting and a good starting point for increasing my understanding and knowledge. Easy to access at any time, modules were nice and short so good bursts of information and easy to understand. I feel that I have gained knowledge that I can take forward within my current profession and apply my knowledge to get the best possible results for my organisation in all forms of media. Would recommend this course for anyone looking to start off in this career and looking to gain solid background information to take you forward. You have the flexibility to learn in your own time and take it at your own pace which is great when you are already working full time.
Sophie Graham
Why you should study with us
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RRP
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Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
