Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
Having worked in schools for years and having a recently diagnosed son this course has opened my eyes to the world of Autism. The course is both informative, easy to work through and enables the learner to gain full understanding about all aspects of Autism.
Through completing this course I have gained employment supporting a child with Autism and I have been able to implement many strategies to assist both my pupil and also my own son.
I would highly recommend this course if you would like to gain a richer understanding of Autism and would like to study online and at your own pace.
Jo Price
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
I was extremely worried at first that it wouldn’t be what I want in a course but the course is honestly absolutely amazing! It’s made to be really enjoyable, fun and easy to complete and best of all in your own time.
I could not recommend New Skills Academy any more! It’s now gave me something more to put on to my CV and get my career started in the area I’d love to be in for the rest of my life. Thank you so much for helping me reach my goals and achieve my dreams!
I’ve recommended to all of my friends and would also recommend to anyone looking into doing a course. Go for it you won’t regret it!
Helen Buckwell
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
Having worked in schools for years and having a recently diagnosed son this course has opened my eyes to the world of Autism. The course is both informative, easy to work through and enables the learner to gain full understanding about all aspects of Autism.
Through completing this course I have gained employment supporting a child with Autism and I have been able to implement many strategies to assist both my pupil and also my own son.
I would highly recommend this course if you would like to gain a richer understanding of Autism and would like to study online and at your own pace.
Jo Price
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
I was extremely worried at first that it wouldn’t be what I want in a course but the course is honestly absolutely amazing! It’s made to be really enjoyable, fun and easy to complete and best of all in your own time.
I could not recommend New Skills Academy any more! It’s now gave me something more to put on to my CV and get my career started in the area I’d love to be in for the rest of my life. Thank you so much for helping me reach my goals and achieve my dreams!
I’ve recommended to all of my friends and would also recommend to anyone looking into doing a course. Go for it you won’t regret it!
Helen Buckwell
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
Why you should study with us
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Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
