Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is really good. Easy to read and I found it really enjoyable and interesting as it was full of facts and information relating to the course.
It is nicely broken up into sections with short tests at the end and it doesn’t feel too overwhelming, feels very manageable.
I especially like that there is no time limit on completing this course, being a full time mum of two small children my life is pretty hectic so it’s great that whenever I get half an hour free I can sit and do as much or as little as I want.
Lauren Jones
I started this course as it is a keen interest of mine; as someone who worked as an office manager and administrator for large Estate Agents in London, I wanted to tighten my skills. I was not disappointed! There are a huge range of information; from dealing with aspects of marketing to legalities and a lot of reading. It was very easy to access and very thorough. I would recommend anyone looking to start in the industry, have an interest in property or simply want to brush up on knowledge and skills. I was very pleased overall with the course, and will recommend new skill academy to my friends.
Kelly-Anne Tomlinson-Docherty
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
Great support and I can honestly say that this course helped me so much in order to understand what it takes in order to become a successful recruiter and allowed me to develop in this area.
Excellent, I thought the course was well put together and liked the fact that the modules were short and manageable.
Andreea Roxana Blaga
A great course to reinforce the knowledge I have gained through on-the-job experience. Now I have the confidence in my experience to apply for better jobs to utilise my newly learned skills. Being able to complete the course at my own speed and when convenient was great and suited my situation. Also being able to review the modules as I was progressing really helped it sink in thoroughly. I would strongly recommend this course to anyone who has an interest in HR, any section of the arena, either to learn, to brush up on existing knowledge or like me, to be able to prove that I know the basics of the HR function.
Jo Kesbey
Enrolled in Legal Secretary Diploma course and absolutely love it! The course is well laid out, easy to follow at any pace and is full of information that is fit for the purpose. I can fit learning around my work and family life. I wish I had started sooner!
Rachida Zahouani
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is really good. Easy to read and I found it really enjoyable and interesting as it was full of facts and information relating to the course.
It is nicely broken up into sections with short tests at the end and it doesn’t feel too overwhelming, feels very manageable.
I especially like that there is no time limit on completing this course, being a full time mum of two small children my life is pretty hectic so it’s great that whenever I get half an hour free I can sit and do as much or as little as I want.
Lauren Jones
I started this course as it is a keen interest of mine; as someone who worked as an office manager and administrator for large Estate Agents in London, I wanted to tighten my skills. I was not disappointed! There are a huge range of information; from dealing with aspects of marketing to legalities and a lot of reading. It was very easy to access and very thorough. I would recommend anyone looking to start in the industry, have an interest in property or simply want to brush up on knowledge and skills. I was very pleased overall with the course, and will recommend new skill academy to my friends.
Kelly-Anne Tomlinson-Docherty
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
Great support and I can honestly say that this course helped me so much in order to understand what it takes in order to become a successful recruiter and allowed me to develop in this area.
Excellent, I thought the course was well put together and liked the fact that the modules were short and manageable.
Andreea Roxana Blaga
A great course to reinforce the knowledge I have gained through on-the-job experience. Now I have the confidence in my experience to apply for better jobs to utilise my newly learned skills. Being able to complete the course at my own speed and when convenient was great and suited my situation. Also being able to review the modules as I was progressing really helped it sink in thoroughly. I would strongly recommend this course to anyone who has an interest in HR, any section of the arena, either to learn, to brush up on existing knowledge or like me, to be able to prove that I know the basics of the HR function.
Jo Kesbey
Enrolled in Legal Secretary Diploma course and absolutely love it! The course is well laid out, easy to follow at any pace and is full of information that is fit for the purpose. I can fit learning around my work and family life. I wish I had started sooner!
Rachida Zahouani
Why you should study with us
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RRP
$100
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This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
