Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
For me, as a current employee in Human Resources, this HR Management Course was an excellent opportunity to get more insight of the industry and my job role. The course provided with a lot of relevant information that I could relate to in my job role as well as find ideas that I would be able to adapt in my workplace. I am keen on sharing my knowledge and implementing these new ideas in order to help our company achieve success. Would highly recommend this HRM course to people desiring to join Human Resources as well as the ones already working in the industry as everyone will be able to obtain something that will help them develop as a worker, a person and a future HR Manager!
Sandra Zinkeviciute
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
This course was very easy to follow. Any assistance needed was quickly and professionally sorted.
The modules were great. I am a complete novice in this area of studying but was able to follow each module at my own pace and review.
Thoroughly recommend this to any seeking employment in this area. You get a recognised certificate at the end!
What is also useful is you can revisit modules and refer back to even after the course.
There is an exam at the end which was quite hard but it ensures you have read each module carefully ,so you fully understand.
This course is a must for anyone wanting to undertake Admin or PA work.
I passed and can now apply for this type of work with confidence!!
In one word 'Fantastic!'
Samantha Smith
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
For me, as a current employee in Human Resources, this HR Management Course was an excellent opportunity to get more insight of the industry and my job role. The course provided with a lot of relevant information that I could relate to in my job role as well as find ideas that I would be able to adapt in my workplace. I am keen on sharing my knowledge and implementing these new ideas in order to help our company achieve success. Would highly recommend this HRM course to people desiring to join Human Resources as well as the ones already working in the industry as everyone will be able to obtain something that will help them develop as a worker, a person and a future HR Manager!
Sandra Zinkeviciute
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
This course was very easy to follow. Any assistance needed was quickly and professionally sorted.
The modules were great. I am a complete novice in this area of studying but was able to follow each module at my own pace and review.
Thoroughly recommend this to any seeking employment in this area. You get a recognised certificate at the end!
What is also useful is you can revisit modules and refer back to even after the course.
There is an exam at the end which was quite hard but it ensures you have read each module carefully ,so you fully understand.
This course is a must for anyone wanting to undertake Admin or PA work.
I passed and can now apply for this type of work with confidence!!
In one word 'Fantastic!'
Samantha Smith
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
Why you should study with us
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RRP
$100
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This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
