Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Excellent.... Very much enjoyed the course and will do more and more.... As this is an online course, all of the information is available to you whenever and wherever you require it. You can study at a pace that is comfortable for you, and access the information in the course 24 hours a day. Most people who take the course still work full time, which helps you maintain your current lifestyle whilst working towards achieving your dreams.
To access the course, you will require a device that allows you to access the internet, and not only can you see the course, you can also use the online support feature.
Furthermore, you will find the course to be incredibly easy to go through thanks to the individual modules.
When completing the course, you must pass a multiple choice test, and you will then be awarded your diploma. They can post the diploma certificate to you for an additional cost, or you can download and print the certificate at home.
Moosa Nazim
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Great course lots to learn and apply very informative, as a pharmacy assistant this course has given me more knowledge and confidence to provide great services to my customers.
Assignments were easy to follow and I would recommend anyone to study a course at New Skills Academy as you can do them in your own time.
Having a certificate not only boosts my confidence, but also shows my employers that i have learnt new skills and have gained more information that is useful for my area of work.
Thanks very much New Skills Academy, I will study with you again!
Shane Hills
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
This course is incredibly helpful and easy to understand to start off a career in event planning. The case studies give you an insight into the real world of this role and not just the "shiny exterior". I'm loving this course and cannot wait to use the knowledge that I have gained in the [hopefully not so distant] future!
Leanne Dormer
I started this course not too long ago but I am already learning so much! The course content is extremely interesting and informative!
I get excited thinking about what is going to be in each module! I would recommend this course to everybody with a passion for makeup without hesitation! I love the convenience of being able to do this course wherever I am.
Also, the fact that there is no time limit for the course is a plus, this means I can take my time and take notes as I go, without feeling rushed to complete each module fast.
Cian Conroy
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Excellent.... Very much enjoyed the course and will do more and more.... As this is an online course, all of the information is available to you whenever and wherever you require it. You can study at a pace that is comfortable for you, and access the information in the course 24 hours a day. Most people who take the course still work full time, which helps you maintain your current lifestyle whilst working towards achieving your dreams.
To access the course, you will require a device that allows you to access the internet, and not only can you see the course, you can also use the online support feature.
Furthermore, you will find the course to be incredibly easy to go through thanks to the individual modules.
When completing the course, you must pass a multiple choice test, and you will then be awarded your diploma. They can post the diploma certificate to you for an additional cost, or you can download and print the certificate at home.
Moosa Nazim
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Great course lots to learn and apply very informative, as a pharmacy assistant this course has given me more knowledge and confidence to provide great services to my customers.
Assignments were easy to follow and I would recommend anyone to study a course at New Skills Academy as you can do them in your own time.
Having a certificate not only boosts my confidence, but also shows my employers that i have learnt new skills and have gained more information that is useful for my area of work.
Thanks very much New Skills Academy, I will study with you again!
Shane Hills
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
This course is incredibly helpful and easy to understand to start off a career in event planning. The case studies give you an insight into the real world of this role and not just the "shiny exterior". I'm loving this course and cannot wait to use the knowledge that I have gained in the [hopefully not so distant] future!
Leanne Dormer
I started this course not too long ago but I am already learning so much! The course content is extremely interesting and informative!
I get excited thinking about what is going to be in each module! I would recommend this course to everybody with a passion for makeup without hesitation! I love the convenience of being able to do this course wherever I am.
Also, the fact that there is no time limit for the course is a plus, this means I can take my time and take notes as I go, without feeling rushed to complete each module fast.
Cian Conroy
Why you should study with us
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RRP
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Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
