Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.
Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.
Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.
Sara Correia
Great teaching layout for each module. Clear and easy to follow studying method.
I found this way of learning perfect for me, as I could study at my own pace in the comfort of my home. Being dyslexic, I enjoyed studying the modules in my own time. Support always on hand if needed, plus a bonus of being able to print off each module to add my own notes.
Easy to use layout of the course, allowed myself to swiftly go through each module, with a small test at the end of each module before moving on, making sure the knowledge had sunk in! With a final Test at the end to complete the Diploma. I would recommend this site to others, looking to add to their skill set.
Gemma Russell
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
Whilst doing an internship in an Estate Agency, I decided to study the Estate Agent Diploma to gain a better understanding of the regulations and the best ways to go about visits and building my network. I found the course to be very comprehensive and easy to follow.
I’d recommend this to anyone looking to broaden their knowledge of the field of Estate Agency. I found the time estimates to be right if you are simply reading, but I took several pages of notes and so took longer, as I wanted to really understand what I was reading.
Overall, comprehensive and easy to follow.
Lauren Newall
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.
Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.
Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.
Sara Correia
Great teaching layout for each module. Clear and easy to follow studying method.
I found this way of learning perfect for me, as I could study at my own pace in the comfort of my home. Being dyslexic, I enjoyed studying the modules in my own time. Support always on hand if needed, plus a bonus of being able to print off each module to add my own notes.
Easy to use layout of the course, allowed myself to swiftly go through each module, with a small test at the end of each module before moving on, making sure the knowledge had sunk in! With a final Test at the end to complete the Diploma. I would recommend this site to others, looking to add to their skill set.
Gemma Russell
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
Whilst doing an internship in an Estate Agency, I decided to study the Estate Agent Diploma to gain a better understanding of the regulations and the best ways to go about visits and building my network. I found the course to be very comprehensive and easy to follow.
I’d recommend this to anyone looking to broaden their knowledge of the field of Estate Agency. I found the time estimates to be right if you are simply reading, but I took several pages of notes and so took longer, as I wanted to really understand what I was reading.
Overall, comprehensive and easy to follow.
Lauren Newall
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
