Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.
With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.
The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.
Overall, I am very satisfied.
Cynthia Huang
I have a BA in Creative Writing, and I learned a lot from this course on the specifics of writing fantasy. With interesting subject matter and a worksheets that you can adapt for future writing, this course was absolutely worth the investment. It also allowed me to develop my teaching CV through its accredited certificate. I am looking forwards to incorporating some of the things I learned through the Fantasy Writing course in to my curriculum and classroom activities. If you have an interest in writing, or if you are an English teacher too, this series of courses are absolutely worth investing in.
Stephanie Gallon
This is an amazing course. Easy to follow and understand.
I am working with children already and I wanted to do a SEN course to extend my knowledge and able to work with a wide range of children including those with special needs. This course has twice the modules as an average SEN course, so it provides great knowledge in the subject. And this is perfect as it’s CPD accredited course. And the price was just unbelievable!!
The course has email tutor support and lifetime access to the course material which is brilliant for a mum, who is working currently as a volunteer to gain work experience.
Andrea Piesiur
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
Sophie Mellor
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.
With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.
The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.
Overall, I am very satisfied.
Cynthia Huang
I have a BA in Creative Writing, and I learned a lot from this course on the specifics of writing fantasy. With interesting subject matter and a worksheets that you can adapt for future writing, this course was absolutely worth the investment. It also allowed me to develop my teaching CV through its accredited certificate. I am looking forwards to incorporating some of the things I learned through the Fantasy Writing course in to my curriculum and classroom activities. If you have an interest in writing, or if you are an English teacher too, this series of courses are absolutely worth investing in.
Stephanie Gallon
This is an amazing course. Easy to follow and understand.
I am working with children already and I wanted to do a SEN course to extend my knowledge and able to work with a wide range of children including those with special needs. This course has twice the modules as an average SEN course, so it provides great knowledge in the subject. And this is perfect as it’s CPD accredited course. And the price was just unbelievable!!
The course has email tutor support and lifetime access to the course material which is brilliant for a mum, who is working currently as a volunteer to gain work experience.
Andrea Piesiur
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
Sophie Mellor
Why you should study with us
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RRP
$100
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I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
