Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Excellent course that not only gives me the elements to know about my interest but helps me to refresh my previous knowledge about it and about all that is related to. I feel prepared to continue studying at the end of it, and I now work with animals as a volunteer.
I am happy to recommend to every person that wants to continue studying or would simply like to know more about pets. I don’t have much time to go to a class or can’t because of work.
Marvellous experience, and the help of the staff through email were great!
Silvia Esther Basik
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
The International Massage course is exceptional in value. The course is comprehensively laid out, each component labelled with an initial written notes, followed by details excellent videos which actually show exactly how to massage.
The course covers all types of massage such as Lomi lomi massage to hot stone massage.
I have benefited enormously from registering on this course. I would have absolutely no hesitation in recommending this course to anyone as I am aware of how much they would benefit.
I gave my friend a massage just for fun & she was amazed & told me she thinks I am the best masseuse ever. She should know as she has regular massages from professional. So what are you waiting for? Go ahead sign up for the course.
By the way no one is paying me to say this, I am saying what I believe to be true.
Abba Howson
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Excellent course that not only gives me the elements to know about my interest but helps me to refresh my previous knowledge about it and about all that is related to. I feel prepared to continue studying at the end of it, and I now work with animals as a volunteer.
I am happy to recommend to every person that wants to continue studying or would simply like to know more about pets. I don’t have much time to go to a class or can’t because of work.
Marvellous experience, and the help of the staff through email were great!
Silvia Esther Basik
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
The International Massage course is exceptional in value. The course is comprehensively laid out, each component labelled with an initial written notes, followed by details excellent videos which actually show exactly how to massage.
The course covers all types of massage such as Lomi lomi massage to hot stone massage.
I have benefited enormously from registering on this course. I would have absolutely no hesitation in recommending this course to anyone as I am aware of how much they would benefit.
I gave my friend a massage just for fun & she was amazed & told me she thinks I am the best masseuse ever. She should know as she has regular massages from professional. So what are you waiting for? Go ahead sign up for the course.
By the way no one is paying me to say this, I am saying what I believe to be true.
Abba Howson
Why you should study with us
Learn with confidence...
RRP
$100
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Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
