Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is incredibly helpful and easy to understand to start off a career in event planning. The case studies give you an insight into the real world of this role and not just the "shiny exterior". I'm loving this course and cannot wait to use the knowledge that I have gained in the [hopefully not so distant] future!
Leanne Dormer
his is a really great course, its content is really useful.
It’s great value for money and it’s not at all stressful. It’s so easy to understand, yet it covers complex aspects regarding safe practices. It let’s you stop and start the course, which means I can still work in a full time job, which won’t effect me financially.
This has been the best decision to complete this course. I’m really keen to learn more skills, and maybe do a few more courses to expand my skills set. I will most definitely be using New Skills Academy to help me!
Samantha Holmes
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
Thank you for the amazing opportunity to be a nail technician! The course is very interesting, helpful and detailed. I have enjoyed every module and very very soon I'll have a certificate! Highly recommend!
Justina Pavliukoviciene
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is incredibly helpful and easy to understand to start off a career in event planning. The case studies give you an insight into the real world of this role and not just the "shiny exterior". I'm loving this course and cannot wait to use the knowledge that I have gained in the [hopefully not so distant] future!
Leanne Dormer
his is a really great course, its content is really useful.
It’s great value for money and it’s not at all stressful. It’s so easy to understand, yet it covers complex aspects regarding safe practices. It let’s you stop and start the course, which means I can still work in a full time job, which won’t effect me financially.
This has been the best decision to complete this course. I’m really keen to learn more skills, and maybe do a few more courses to expand my skills set. I will most definitely be using New Skills Academy to help me!
Samantha Holmes
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
Thank you for the amazing opportunity to be a nail technician! The course is very interesting, helpful and detailed. I have enjoyed every module and very very soon I'll have a certificate! Highly recommend!
Justina Pavliukoviciene
Why you should study with us
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RRP
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Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
