Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Amazing course, great for people that never have time to go to college or evening classes. So easy to complete online and step by step instructions to help you. Will definitely be doing another course after this.
I’m starting my own business and this course will help me get started as it states all the things I need to know and to be aware of. I can’t wait until I have completed this as this will be a new chapter in my life. You have no time limit on this course which is great as I have a very busy life but this course gives you no pressure.
Would recommend this to anyone.
Megan Atkins
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Great course, lots of really good information which I could take my time over reading and making notes. I could then understand and learn through the content. It has definitely already helped my teaching and will continue to be a source of reference.
Harriet More
I was extremely worried at first that it wouldn’t be what I want in a course but the course is honestly absolutely amazing! It’s made to be really enjoyable, fun and easy to complete and best of all in your own time.
I could not recommend New Skills Academy any more! It’s now gave me something more to put on to my CV and get my career started in the area I’d love to be in for the rest of my life. Thank you so much for helping me reach my goals and achieve my dreams!
I’ve recommended to all of my friends and would also recommend to anyone looking into doing a course. Go for it you won’t regret it!
Helen Buckwell
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Amazing course, great for people that never have time to go to college or evening classes. So easy to complete online and step by step instructions to help you. Will definitely be doing another course after this.
I’m starting my own business and this course will help me get started as it states all the things I need to know and to be aware of. I can’t wait until I have completed this as this will be a new chapter in my life. You have no time limit on this course which is great as I have a very busy life but this course gives you no pressure.
Would recommend this to anyone.
Megan Atkins
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Great course, lots of really good information which I could take my time over reading and making notes. I could then understand and learn through the content. It has definitely already helped my teaching and will continue to be a source of reference.
Harriet More
I was extremely worried at first that it wouldn’t be what I want in a course but the course is honestly absolutely amazing! It’s made to be really enjoyable, fun and easy to complete and best of all in your own time.
I could not recommend New Skills Academy any more! It’s now gave me something more to put on to my CV and get my career started in the area I’d love to be in for the rest of my life. Thank you so much for helping me reach my goals and achieve my dreams!
I’ve recommended to all of my friends and would also recommend to anyone looking into doing a course. Go for it you won’t regret it!
Helen Buckwell
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
Why you should study with us
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RRP
$100
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This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
