Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is an absolutely brilliant course, I really enjoyed it and it consists of very detailed information. The test at the end was slightly tricky so it’s important to pay attention to all aspects of the course content. I would highly recommend this course to anyone thinking of becoming a wedding planner, with an interest in this topic or even to anyone who is getting married as there’s a lot of information which could be found useful and certain things that give you good ideas. I loved this course and I’m sad it’s over. It was definitely brilliant from start to finish and is great value for money!
Natasha Boreland
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
John Grover
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is an absolutely brilliant course, I really enjoyed it and it consists of very detailed information. The test at the end was slightly tricky so it’s important to pay attention to all aspects of the course content. I would highly recommend this course to anyone thinking of becoming a wedding planner, with an interest in this topic or even to anyone who is getting married as there’s a lot of information which could be found useful and certain things that give you good ideas. I loved this course and I’m sad it’s over. It was definitely brilliant from start to finish and is great value for money!
Natasha Boreland
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
John Grover
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
Why you should study with us
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RRP
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
