Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I rate this course very highly as this is a very in-depth informative online course that increased my knowledge in Marketing and has given me plenty of useful information to apply to my work.
It had a good framework of information followed by a worksheet so that you could test the knowledge that you’ve just learned. It provided a great deal of information broken down into easy to digest sections and was good value for money as well.
I would definitely recommend this course to others and I know that my brother has taken another course using this website also.
Hannah Pugh
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Brilliant course. As a busy ,working mum this course gave a chance to change my career but it also gave me a chance to study in my own free time. Very easy wording, education videos, important information you can't find online. The brilliant thing is that even after finishing the course you still can go back to your modules and view the videos again. The help from assistants is great. The minute I contacted them with question they always responded very quickly and professionally.
Monica Carter
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I rate this course very highly as this is a very in-depth informative online course that increased my knowledge in Marketing and has given me plenty of useful information to apply to my work.
It had a good framework of information followed by a worksheet so that you could test the knowledge that you’ve just learned. It provided a great deal of information broken down into easy to digest sections and was good value for money as well.
I would definitely recommend this course to others and I know that my brother has taken another course using this website also.
Hannah Pugh
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
I was a bit nervous when I first purchased the nail technician diploma online course for the one reason that it was so cheap compared to other online courses I had seen.
I have recently taken this course and i can honestly say that it is so easy to follow and you really do learn all the things you need to know to become a successful nail technician from the nail anatomy to starting your own business and all the other helpful bits in between.
I can't believe I am well on my way to becoming a qualified nail technician:) If you are worried about purchasing this course then don't be! This course is brilliant and I would recommend to anyone! xxx
Emma Thorpe
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Brilliant course. As a busy ,working mum this course gave a chance to change my career but it also gave me a chance to study in my own free time. Very easy wording, education videos, important information you can't find online. The brilliant thing is that even after finishing the course you still can go back to your modules and view the videos again. The help from assistants is great. The minute I contacted them with question they always responded very quickly and professionally.
Monica Carter
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
