Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.
Elisa Jay
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
An amazing opportunity to improve my skills and easy to access. I really enjoyed the course! I think it s an excellent way to learn and improve yourself.
Thanks to this amazing course my self-esteem is growing up and I feel capable to start a new job and a new life. Constantly I am studying and I hope to be successful in the future.
Grazia Marino
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.
Elisa Jay
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
An amazing opportunity to improve my skills and easy to access. I really enjoyed the course! I think it s an excellent way to learn and improve yourself.
Thanks to this amazing course my self-esteem is growing up and I feel capable to start a new job and a new life. Constantly I am studying and I hope to be successful in the future.
Grazia Marino
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
Why you should study with us
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RRP
$100
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
