SEO for Business Certificate
Why you should study with us
SEO for Business Certificate Course
Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines. With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You Will Learn:
- What SEO is, and how search engines rank websites;
- The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
- What backlinks are, their importance in SEO, and how to obtain them;
- The benefits of internal linking, and how this can be done;
- What local search optimisation is and various techniques, to improve your ranking in local search results;
- The difference between SEO and PPC.
Benefits of Taking This Course:
- You will better understand SEO and the various benefits that it can bring to your business;
- Your knowledge will allow you to put in place an effective ongoing SEO strategy;
- You will learn how to better improve traffic from local customers;
- You will be equipped to make an informed decision, when choosing between SEO and PPC.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
SEO for Business Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.
I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.
On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.
Thank-you New Skills Academy!
Jacqueline Myers - B
Jacqueline Myers
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
The course is well written and broken down into easy sections, there is a test at the end of each module. This course is good if you're looking at a new career or even just want a better understanding of exercise, I would recommend the course for for either.
The web site is easy to navigate, I would recommend this for some one wanting to start a career in the fitness industry.
Lisa Hayden
I started the HR Management Diploma Level 2 – CPD Certified & IVCAS Accredited in November 2016, and I can say hand on heart it has been the best experience of my life.
Everything I have learnt here, every lesson, has been practical and useful, with real skills that are relevant to the real world, instead of hours of boring theory and history of the subject. Straight away we were learning real web design.
This course has been incredibly helpful and I have learnt far more than I could have ever imagined and I have only completed 4 of the 20 modules.
Chloe Gibson
SEO for Business Certificate Course
Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines. With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You Will Learn:
- What SEO is, and how search engines rank websites;
- The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
- What backlinks are, their importance in SEO, and how to obtain them;
- The benefits of internal linking, and how this can be done;
- What local search optimisation is and various techniques, to improve your ranking in local search results;
- The difference between SEO and PPC.
Benefits of Taking This Course:
- You will better understand SEO and the various benefits that it can bring to your business;
- Your knowledge will allow you to put in place an effective ongoing SEO strategy;
- You will learn how to better improve traffic from local customers;
- You will be equipped to make an informed decision, when choosing between SEO and PPC.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
SEO for Business Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.
I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.
On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.
Thank-you New Skills Academy!
Jacqueline Myers - B
Jacqueline Myers
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
The course is well written and broken down into easy sections, there is a test at the end of each module. This course is good if you're looking at a new career or even just want a better understanding of exercise, I would recommend the course for for either.
The web site is easy to navigate, I would recommend this for some one wanting to start a career in the fitness industry.
Lisa Hayden
I started the HR Management Diploma Level 2 – CPD Certified & IVCAS Accredited in November 2016, and I can say hand on heart it has been the best experience of my life.
Everything I have learnt here, every lesson, has been practical and useful, with real skills that are relevant to the real world, instead of hours of boring theory and history of the subject. Straight away we were learning real web design.
This course has been incredibly helpful and I have learnt far more than I could have ever imagined and I have only completed 4 of the 20 modules.
Chloe Gibson
Why you should study with us
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RRP
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Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
