Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

It is easy to follow and understand, and gives you a full overview of the HR management.

You can download the training material if you prefer to take note directly on the paper version.

Filomena Cionti

This short course about dyslexia is well worth the money. I am a fully qualified dyslexia specialist who teaches full time. I saw this course and thought it would be a good idea to ensure my knowledge and strategies were current. This course is thorough, packed with facts and useful interventions and is easily manageable. It fulfils its brief and would be extremely useful to teachers and TAs working in school who wish to increase their knowledge of SpLD and how to support children effectively. The course reinforces prior knowledge and gives food for thought and discussion. The time indicators for each session are reasonably accurate and allow you to plan your studying and feel that the course is manageable around other commitments. There are some points which feel incomplete or slightly simplified but one can always find further literature and articles to extend one's understanding. I recommend this course.

Carolyn Bettesworth

This course is really good. Easy to read and I found it really enjoyable and interesting as it was full of facts and information relating to the course.

It is nicely broken up into sections with short tests at the end and it doesn’t feel too overwhelming, feels very manageable.

I especially like that there is no time limit on completing this course, being a full time mum of two small children my life is pretty hectic so it’s great that whenever I get half an hour free I can sit and do as much or as little as I want.

Lauren Jones

Fantastic course with great instruction and demonstrations.

I can already feel the benefit of this course whilst at work through improved efficiency and the handy tips I have picked up.

I have been using Excel for years now and I really regret not seeking some tuition sooner as I have learnt so many simple but useful things that can really make a difference straight away.

Very pleased with this provider and looking forward to the advanced level and possibly further courses in the future.

I would highly recommend this to anyone wishing to enhance their current knowledge or as a refresher.

Jordan Price

Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.

With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.

The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.

Overall, I am very satisfied.

Cynthia Huang

I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you

Janet Nantomah

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$175.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

It is easy to follow and understand, and gives you a full overview of the HR management.

You can download the training material if you prefer to take note directly on the paper version.

Filomena Cionti

This short course about dyslexia is well worth the money. I am a fully qualified dyslexia specialist who teaches full time. I saw this course and thought it would be a good idea to ensure my knowledge and strategies were current. This course is thorough, packed with facts and useful interventions and is easily manageable. It fulfils its brief and would be extremely useful to teachers and TAs working in school who wish to increase their knowledge of SpLD and how to support children effectively. The course reinforces prior knowledge and gives food for thought and discussion. The time indicators for each session are reasonably accurate and allow you to plan your studying and feel that the course is manageable around other commitments. There are some points which feel incomplete or slightly simplified but one can always find further literature and articles to extend one's understanding. I recommend this course.

Carolyn Bettesworth

This course is really good. Easy to read and I found it really enjoyable and interesting as it was full of facts and information relating to the course.

It is nicely broken up into sections with short tests at the end and it doesn’t feel too overwhelming, feels very manageable.

I especially like that there is no time limit on completing this course, being a full time mum of two small children my life is pretty hectic so it’s great that whenever I get half an hour free I can sit and do as much or as little as I want.

Lauren Jones

Fantastic course with great instruction and demonstrations.

I can already feel the benefit of this course whilst at work through improved efficiency and the handy tips I have picked up.

I have been using Excel for years now and I really regret not seeking some tuition sooner as I have learnt so many simple but useful things that can really make a difference straight away.

Very pleased with this provider and looking forward to the advanced level and possibly further courses in the future.

I would highly recommend this to anyone wishing to enhance their current knowledge or as a refresher.

Jordan Price

Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.

With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.

The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.

Overall, I am very satisfied.

Cynthia Huang

I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you

Janet Nantomah

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