Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I've only just started this course but already the content layout and info are spot on. I was only going to do the 1st module the evening I got it but four hours later I had almost completed four! I just couldn't put it down. I have just finished an online aromatherpy course but the massage section was vague so this complements it perfectly I would recommend to anyone. I will be using this as a business but it's also perfect for people to learn for friends and family! So glad I found it. Thank you

Gemma Espejo-Degraph

Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.

Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.

Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.

Sara Correia

I am Massage Therapist, I know many things about various massages and techniques. On this website I finished Upper body course and I learned loads of interesting information which I did not know before. I recommend this for everyone who wants to be a professional massage therapist or just keep it as a hobby and give a massages to family members or close friends, because it is very helpful to know how to give massage correctly. Definitely will buy more courses from this website. Looking forward to buy a new course and learn more and more and more!

Sarune Liepaite

I love being able to study from home, the site is easy to use and I like being able to just log in and study for as long as I have free then pick it up again the next day or a week later. I lost my job suddenly with no notice and decided to take the opportunity to get back into something new I intended to do long ago but just never had the time or money to do so. The great prices for online learning and being able to learn from home whilst doing part time work have helped out so much when on a budget and being unable to be able attend full time college courses.

Kirsten Owen

This online course really helps me in pursuing my career and gain knowledge about special education. It's very easy to use and very user friendly! Two thumbs up!

Christine Kim Grace De Guzman

This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.

If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.

I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.

In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.

Samantha Morgans

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
€120.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I've only just started this course but already the content layout and info are spot on. I was only going to do the 1st module the evening I got it but four hours later I had almost completed four! I just couldn't put it down. I have just finished an online aromatherpy course but the massage section was vague so this complements it perfectly I would recommend to anyone. I will be using this as a business but it's also perfect for people to learn for friends and family! So glad I found it. Thank you

Gemma Espejo-Degraph

Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.

Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.

Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.

Sara Correia

I am Massage Therapist, I know many things about various massages and techniques. On this website I finished Upper body course and I learned loads of interesting information which I did not know before. I recommend this for everyone who wants to be a professional massage therapist or just keep it as a hobby and give a massages to family members or close friends, because it is very helpful to know how to give massage correctly. Definitely will buy more courses from this website. Looking forward to buy a new course and learn more and more and more!

Sarune Liepaite

I love being able to study from home, the site is easy to use and I like being able to just log in and study for as long as I have free then pick it up again the next day or a week later. I lost my job suddenly with no notice and decided to take the opportunity to get back into something new I intended to do long ago but just never had the time or money to do so. The great prices for online learning and being able to learn from home whilst doing part time work have helped out so much when on a budget and being unable to be able attend full time college courses.

Kirsten Owen

This online course really helps me in pursuing my career and gain knowledge about special education. It's very easy to use and very user friendly! Two thumbs up!

Christine Kim Grace De Guzman

This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.

If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.

I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.

In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.

Samantha Morgans

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