Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
This course was very easy to follow. Any assistance needed was quickly and professionally sorted.
The modules were great. I am a complete novice in this area of studying but was able to follow each module at my own pace and review.
Thoroughly recommend this to any seeking employment in this area. You get a recognised certificate at the end!
What is also useful is you can revisit modules and refer back to even after the course.
There is an exam at the end which was quite hard but it ensures you have read each module carefully ,so you fully understand.
This course is a must for anyone wanting to undertake Admin or PA work.
I passed and can now apply for this type of work with confidence!!
In one word 'Fantastic!'
Samantha Smith
I really enjoyed this course. It allowed me to go at my own pace, completing modules in my lunch breaks or at home and you can do the modules as many times as you like which suited me.
The modules were explained well, included a clear step by step guide with a video and a spreadsheet to practice on which allowed me to learn the content in different ways. The module content was extremely valuable and taught me how to understand Excel which will lead to saving time in future projects needing Excel.
This course not only includes the very basics but explains some core Excel processes. I recommend this course to all abilities and anyone who needs to use Excel.
Gemma Bytheway
I am over the moon with this course and just had to leave a positive review.
The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.
I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!
Danielle Woodall
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
This course was very easy to follow. Any assistance needed was quickly and professionally sorted.
The modules were great. I am a complete novice in this area of studying but was able to follow each module at my own pace and review.
Thoroughly recommend this to any seeking employment in this area. You get a recognised certificate at the end!
What is also useful is you can revisit modules and refer back to even after the course.
There is an exam at the end which was quite hard but it ensures you have read each module carefully ,so you fully understand.
This course is a must for anyone wanting to undertake Admin or PA work.
I passed and can now apply for this type of work with confidence!!
In one word 'Fantastic!'
Samantha Smith
I really enjoyed this course. It allowed me to go at my own pace, completing modules in my lunch breaks or at home and you can do the modules as many times as you like which suited me.
The modules were explained well, included a clear step by step guide with a video and a spreadsheet to practice on which allowed me to learn the content in different ways. The module content was extremely valuable and taught me how to understand Excel which will lead to saving time in future projects needing Excel.
This course not only includes the very basics but explains some core Excel processes. I recommend this course to all abilities and anyone who needs to use Excel.
Gemma Bytheway
I am over the moon with this course and just had to leave a positive review.
The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.
I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!
Danielle Woodall
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
Why you should study with us
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RRP
€100
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It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
