Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
It was a very informative and thorough course. And was made easy to learn and understand different aspects of Hotel Industry and Management issues through day-to-day examples.
It not only enlightened me with Hotel Management but Management in general as well.
I will keep these precious tips and notes handy to refer back to them when needed. In a nutshell, money well spent and I will come back for more courses in future.
The beauty of this course was how easy yet composite this course was. And the manner in which the notes are written made it very easy for me to carry on grasping knowledge from the beginning to the end.
Imran Amjad
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
I really enjoyed taking time to complete this Floristry diploma course online. I have been flower arranging for a few years now and wanted to improve my knowledge and skills. The course was very detailed and the assignments were good, some very creative, I found the history very interesting and how the different periods used flowers for decoration. I am really interested in wedding flower design modules fourteen and fifteen were of particular interest to me. I also found the starting your own business section very helpful. I would definitely recommend for anyone interested in Floristry to take the course.
Siobhan Conway
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
Fantastic course. It has really given me a strong foundation to pursue my journey into event planning.
The course is concise and gets straight to the point. It breaks everything down into simple points that are easy to remember.
I would recommend this course to anyone and everyone looking to pursue a career within the events industry.
Michaela Miller
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
It was a very informative and thorough course. And was made easy to learn and understand different aspects of Hotel Industry and Management issues through day-to-day examples.
It not only enlightened me with Hotel Management but Management in general as well.
I will keep these precious tips and notes handy to refer back to them when needed. In a nutshell, money well spent and I will come back for more courses in future.
The beauty of this course was how easy yet composite this course was. And the manner in which the notes are written made it very easy for me to carry on grasping knowledge from the beginning to the end.
Imran Amjad
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
I really enjoyed taking time to complete this Floristry diploma course online. I have been flower arranging for a few years now and wanted to improve my knowledge and skills. The course was very detailed and the assignments were good, some very creative, I found the history very interesting and how the different periods used flowers for decoration. I am really interested in wedding flower design modules fourteen and fifteen were of particular interest to me. I also found the starting your own business section very helpful. I would definitely recommend for anyone interested in Floristry to take the course.
Siobhan Conway
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
Fantastic course. It has really given me a strong foundation to pursue my journey into event planning.
The course is concise and gets straight to the point. It breaks everything down into simple points that are easy to remember.
I would recommend this course to anyone and everyone looking to pursue a career within the events industry.
Michaela Miller
Why you should study with us
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RRP
€100
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It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
