Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.
Jordan Grierson
Very well organised via Modules. It was extremely helpful. I learned a lot of new and interesting things.
I especially liked those modules with 'homework' at the end. It might be better if every module has some extra tasks for practice.
Darina Kostadinova
This course has been such a great help in my new career path as a PA. When I was job hunting before, I was having no luck, however now I have interested daily for PA roles all because of my new qualification. Easy to use at my own pace. Thanks!
Natasha Brinn
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.
Jordan Grierson
Very well organised via Modules. It was extremely helpful. I learned a lot of new and interesting things.
I especially liked those modules with 'homework' at the end. It might be better if every module has some extra tasks for practice.
Darina Kostadinova
This course has been such a great help in my new career path as a PA. When I was job hunting before, I was having no luck, however now I have interested daily for PA roles all because of my new qualification. Easy to use at my own pace. Thanks!
Natasha Brinn
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Why you should study with us
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RRP
$100
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Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
