Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I did not realise how in depth make up actually was until I actually began the course.
I found the course material very beneficial and it gave me an understanding of how to use all aspects of make up.The videos are extremely helpful and the tutor on them is very precise and clear.
I am exceedingly happy I took this course and it has put me in place for the perfect start. Highly recommend thank you skill academy for giving me the opportunity to better my self at my own pace. The hints and tips are ideal to make notes of xx
Sophie Watson
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
I was a little sceptical about doing an online course as thought it wouldn't be very in depth, but how wrong I was!
Very thorough and covered everything yo could possibly need. I trained many years ago and wanted a refresh and this was perfect and enabled me to get my insurance and feel confident being back in the Beauty Industry.
I'm now about to start another refresh course on waxing and cant wait to get going, I will most certainly be back to do more. If you're unsure whether to do an online course, don't be, its a must. Highly recommended!
Sue Pearce
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I did not realise how in depth make up actually was until I actually began the course.
I found the course material very beneficial and it gave me an understanding of how to use all aspects of make up.The videos are extremely helpful and the tutor on them is very precise and clear.
I am exceedingly happy I took this course and it has put me in place for the perfect start. Highly recommend thank you skill academy for giving me the opportunity to better my self at my own pace. The hints and tips are ideal to make notes of xx
Sophie Watson
I use Sage 50 every day at work, but wanted a qualification on my CV to reflect this. I thought this course was well set out and very informative.
I really appreciated that the course is split into 10 modules as this made it very easy for me to stop and come back to when convenient. I found with work and 4 kids this was very helpful and with a good feature that it saved the place where I was so you could return at any time.
I must admit I was very surprised that I learnt new things and really glad I took the course. I would recommend this course to anyone thinking of using Sage for the first time or like me already use it daily. I really appreciated the fact that I used my tablet while taking the course.
I must be honest at 36 years old, this was my first course taken online, I was generally really surprised how easy to it was to order/book on line. Overall I felt this was a very positive experience for me I not only gained a qualification, I also gained confidence and have now book up 2 more courses.
Justine Pitman
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
I was a little sceptical about doing an online course as thought it wouldn't be very in depth, but how wrong I was!
Very thorough and covered everything yo could possibly need. I trained many years ago and wanted a refresh and this was perfect and enabled me to get my insurance and feel confident being back in the Beauty Industry.
I'm now about to start another refresh course on waxing and cant wait to get going, I will most certainly be back to do more. If you're unsure whether to do an online course, don't be, its a must. Highly recommended!
Sue Pearce
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
