Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am over the moon with this course and just had to leave a positive review.
The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.
I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!
Danielle Woodall
For me, as a current employee in Human Resources, this HR Management Course was an excellent opportunity to get more insight of the industry and my job role. The course provided with a lot of relevant information that I could relate to in my job role as well as find ideas that I would be able to adapt in my workplace. I am keen on sharing my knowledge and implementing these new ideas in order to help our company achieve success. Would highly recommend this HRM course to people desiring to join Human Resources as well as the ones already working in the industry as everyone will be able to obtain something that will help them develop as a worker, a person and a future HR Manager!
Sandra Zinkeviciute
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!
I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.
I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!
Phoebe Shufflebotham
I really enjoyed this course. It allowed me to go at my own pace, completing modules in my lunch breaks or at home and you can do the modules as many times as you like which suited me.
The modules were explained well, included a clear step by step guide with a video and a spreadsheet to practice on which allowed me to learn the content in different ways. The module content was extremely valuable and taught me how to understand Excel which will lead to saving time in future projects needing Excel.
This course not only includes the very basics but explains some core Excel processes. I recommend this course to all abilities and anyone who needs to use Excel.
Gemma Bytheway
I found the course relevant, clear, concise and a good basis for a change of career to HR. I thought it was good value for money, the balance of information, the exercises were good and liked the fact that I can access from wherever and study at my own pace.
I found the website easy to navigate and liked the fact it remembered where I was up to. When I asked a question of support, I got a fast response that solved my question. I would do courses with New Skills Academy in the future.
Thank you very much!
Victoria Ames
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am over the moon with this course and just had to leave a positive review.
The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.
I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!
Danielle Woodall
For me, as a current employee in Human Resources, this HR Management Course was an excellent opportunity to get more insight of the industry and my job role. The course provided with a lot of relevant information that I could relate to in my job role as well as find ideas that I would be able to adapt in my workplace. I am keen on sharing my knowledge and implementing these new ideas in order to help our company achieve success. Would highly recommend this HRM course to people desiring to join Human Resources as well as the ones already working in the industry as everyone will be able to obtain something that will help them develop as a worker, a person and a future HR Manager!
Sandra Zinkeviciute
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!
I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.
I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!
Phoebe Shufflebotham
I really enjoyed this course. It allowed me to go at my own pace, completing modules in my lunch breaks or at home and you can do the modules as many times as you like which suited me.
The modules were explained well, included a clear step by step guide with a video and a spreadsheet to practice on which allowed me to learn the content in different ways. The module content was extremely valuable and taught me how to understand Excel which will lead to saving time in future projects needing Excel.
This course not only includes the very basics but explains some core Excel processes. I recommend this course to all abilities and anyone who needs to use Excel.
Gemma Bytheway
I found the course relevant, clear, concise and a good basis for a change of career to HR. I thought it was good value for money, the balance of information, the exercises were good and liked the fact that I can access from wherever and study at my own pace.
I found the website easy to navigate and liked the fact it remembered where I was up to. When I asked a question of support, I got a fast response that solved my question. I would do courses with New Skills Academy in the future.
Thank you very much!
Victoria Ames
Why you should study with us
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I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
