Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Absolutely loved this course!! I am very happy with my experience in completing this online course with New Skills Academy.
It was an easy process and their website is very easy to get around. No stress over time limits. I worked through the course at my own pace, and from the comforts of my own home.
Very informative and loved the worksheet after each module which gave me a chance to really think about the work needed for the final test and gave me a chance to really understand each module.
I will definitely be putting what I have learned from the course into practice within our office.
Natalie Rogerson
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
I am 3/4 the way through my Legal Secretary Diploma Course, I have studied full time and it has taken me about a week (few hours per day) Very informative course which makes you memorise each module well, with worksheets at the end of each module. Gave a brilliant knowledge base into the different areas of Law and the secretaries roles within them. I have never done an online course before as thought they were not very credible, but this they are good providing you are willing to put the work in, all the information is provided for you , you just need to use it. Thoroughly recommend to anyone who has some spare time and wants to expand their legal knowledge - this course is not just for legal secretaries!!
Georgia Smith
My dream has come true. Eventually I found this online course after searching for years in my area where none of the colleges provided it and it is necessary to get my dream job.
I got an incredible discount and what I like the best I got a lifetime access to the course, so there is no rush and I can revisit any time to revise as well.
Excellent support and immediate response to emails, I am very pleased. The course material is written in an easily understandable way, no hidden fees and mobile friendly so I can learn anywhere.
Zsuzsanna Horak
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Brilliant course. As a busy ,working mum this course gave a chance to change my career but it also gave me a chance to study in my own free time. Very easy wording, education videos, important information you can't find online. The brilliant thing is that even after finishing the course you still can go back to your modules and view the videos again. The help from assistants is great. The minute I contacted them with question they always responded very quickly and professionally.
Monica Carter
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Absolutely loved this course!! I am very happy with my experience in completing this online course with New Skills Academy.
It was an easy process and their website is very easy to get around. No stress over time limits. I worked through the course at my own pace, and from the comforts of my own home.
Very informative and loved the worksheet after each module which gave me a chance to really think about the work needed for the final test and gave me a chance to really understand each module.
I will definitely be putting what I have learned from the course into practice within our office.
Natalie Rogerson
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
I am 3/4 the way through my Legal Secretary Diploma Course, I have studied full time and it has taken me about a week (few hours per day) Very informative course which makes you memorise each module well, with worksheets at the end of each module. Gave a brilliant knowledge base into the different areas of Law and the secretaries roles within them. I have never done an online course before as thought they were not very credible, but this they are good providing you are willing to put the work in, all the information is provided for you , you just need to use it. Thoroughly recommend to anyone who has some spare time and wants to expand their legal knowledge - this course is not just for legal secretaries!!
Georgia Smith
My dream has come true. Eventually I found this online course after searching for years in my area where none of the colleges provided it and it is necessary to get my dream job.
I got an incredible discount and what I like the best I got a lifetime access to the course, so there is no rush and I can revisit any time to revise as well.
Excellent support and immediate response to emails, I am very pleased. The course material is written in an easily understandable way, no hidden fees and mobile friendly so I can learn anywhere.
Zsuzsanna Horak
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Brilliant course. As a busy ,working mum this course gave a chance to change my career but it also gave me a chance to study in my own free time. Very easy wording, education videos, important information you can't find online. The brilliant thing is that even after finishing the course you still can go back to your modules and view the videos again. The help from assistants is great. The minute I contacted them with question they always responded very quickly and professionally.
Monica Carter
Why you should study with us
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It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
