Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
A good course that covers all the basics and will leave you confident and equipped to deal with any emergencies as they arise, from basic equipment needed, to how to do CPR on your dog or cat, to administering medicines and dealing with burns, breaks and drownings. It gave me a lot of tips and pointers to explore the issues further as well as first aid equipment to buy. Providing you read through all of the modules, you'll be able to pass the course quite easily. Good value for money for what I paid for this course. Well worth the few hours needed.
Adam Waldron
I started this course so I could learn about payroll as I am interested in hopefully securing future employment within this area.
The course is brilliant to use. The information available on the individual modules is so easy to read and understand. The activities at the end of the modules refresh what you have just learnt, you can print these also so you are able to make notes for your own personal reference to go back to. You can also log onto your course at home or if your out and about on your phone.
Overall I would recommend this course and I am so pleased I decided to go for this and will look forward to being able to write this onto my CV.
Laura Malcom
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
I was worried that I wouldn't be able to manage this my course and work. But to my surprise and comfort this course is set out so well I find I'm enjoying learning again and look forward to putting my studying into practice in my future job role....it's brilliant !!!!
Marie Whitfield
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.
There is lots of information and videos and you can always re-cap if needed.
Chris Peel
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
A good course that covers all the basics and will leave you confident and equipped to deal with any emergencies as they arise, from basic equipment needed, to how to do CPR on your dog or cat, to administering medicines and dealing with burns, breaks and drownings. It gave me a lot of tips and pointers to explore the issues further as well as first aid equipment to buy. Providing you read through all of the modules, you'll be able to pass the course quite easily. Good value for money for what I paid for this course. Well worth the few hours needed.
Adam Waldron
I started this course so I could learn about payroll as I am interested in hopefully securing future employment within this area.
The course is brilliant to use. The information available on the individual modules is so easy to read and understand. The activities at the end of the modules refresh what you have just learnt, you can print these also so you are able to make notes for your own personal reference to go back to. You can also log onto your course at home or if your out and about on your phone.
Overall I would recommend this course and I am so pleased I decided to go for this and will look forward to being able to write this onto my CV.
Laura Malcom
I really enjoyed the course and would recommend this to my friends.
I completed a City and Guilds Certificate 40 years ago and was looking at bringing my skills up to date. This gave me the encouragement and insight to what I needed to go back into hairdressing. I understand the importance of keeping my skills up to date and would like to study further in styling, hair treatment and colouring.
Thank you very much I enjoyed the 27 modules attached to the course. I particularly enjoyed the videos attached to the course and have always enjoyed putting hair up for special occasions such as weddings.
Margaret Whitehead
I was worried that I wouldn't be able to manage this my course and work. But to my surprise and comfort this course is set out so well I find I'm enjoying learning again and look forward to putting my studying into practice in my future job role....it's brilliant !!!!
Marie Whitfield
Why you should study with us
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RRP
$100
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Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
