Is the Customer Always Right Certificate
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
After much searching, I stumbled across this online course which sounded perfect for what I wanted and was available at a very affordable cost. This is the first time I have taken an online course, so wasn’t sure what to expect or if my money was going to be well spent.
The course is great, it was very easy to follow with simple, clear instructions and the additional use of video demonstrations that I found extremely helpful. It was handy to be able to print off all the course modules to keep for future reference and nice to receive a certificate upon completion.
Whilst I will probably never have a career as nail technician, I have gained what I wanted from this course, lots of knowledge and new confidence to do manicures/pedicures on both myself, friends & family.
Janice Waterman
I have just completed the Level 3 Customer Services Diploma course. This course covers all aspects of what exactly customer service is and how somebody could be an excellent costumer representative.
Although I have 10 years work experience, I should admit that I found it quite interesting. This course is comprehensive and any professional can add some useful knowledge. It offers some essential tips for all who want to succeed in the customer service role.
The modules are well organised and understandable, so anybody can easily become familiar with the terminology. I do propose to anybody to attend this course.
Georgia Sideri
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.
Marinda Benskin
The contents on these classes are awesome! I’m currently an architecture student and was a little worried because is an online course and sometimes it leaves doubts or some subjects are not well debated, but I learned so much, it also improved my landscaping knowledge, its satisfying.
I need to say: congratulations for modules organization, the website layout, and the support. Seriously, every once and a while I take online classes and I’m surprised with the New Skills Academy, I totally recommend these classes for anybody that like gardens, also for architecture students – this is essential for our area.
Hopefully I can find something else to study with New Skills Academy!
Letitia Rossett
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
After much searching, I stumbled across this online course which sounded perfect for what I wanted and was available at a very affordable cost. This is the first time I have taken an online course, so wasn’t sure what to expect or if my money was going to be well spent.
The course is great, it was very easy to follow with simple, clear instructions and the additional use of video demonstrations that I found extremely helpful. It was handy to be able to print off all the course modules to keep for future reference and nice to receive a certificate upon completion.
Whilst I will probably never have a career as nail technician, I have gained what I wanted from this course, lots of knowledge and new confidence to do manicures/pedicures on both myself, friends & family.
Janice Waterman
I have just completed the Level 3 Customer Services Diploma course. This course covers all aspects of what exactly customer service is and how somebody could be an excellent costumer representative.
Although I have 10 years work experience, I should admit that I found it quite interesting. This course is comprehensive and any professional can add some useful knowledge. It offers some essential tips for all who want to succeed in the customer service role.
The modules are well organised and understandable, so anybody can easily become familiar with the terminology. I do propose to anybody to attend this course.
Georgia Sideri
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.
Marinda Benskin
The contents on these classes are awesome! I’m currently an architecture student and was a little worried because is an online course and sometimes it leaves doubts or some subjects are not well debated, but I learned so much, it also improved my landscaping knowledge, its satisfying.
I need to say: congratulations for modules organization, the website layout, and the support. Seriously, every once and a while I take online classes and I’m surprised with the New Skills Academy, I totally recommend these classes for anybody that like gardens, also for architecture students – this is essential for our area.
Hopefully I can find something else to study with New Skills Academy!
Letitia Rossett
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This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops