Is the Customer Always Right Certificate

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Great support and I can honestly say that this course helped me so much in order to understand what it takes in order to become a successful recruiter and allowed me to develop in this area.
Excellent, I thought the course was well put together and liked the fact that the modules were short and manageable.

Andreea Roxana Blaga

Would recommend the course to anyone! Considering estate agency as a career gives a clear insight into the role and regulation and was easy to digest. I was able to easily fit this in with my busy work schedule. I was able to complete this course in less than a month which I originally expected to take a lot longer. The course material is really helpful and the assignments help you to identify if you have a clear understanding of what you have read and usually don't take too long to complete. I am now looking into doing a more advance course in estate agency and looking for a trainee position in my local area.

Samantha Giles

I have always had an interest in property and estate management. I was unsure how to get my career started in this field without any experience or qualifications in that area. Also, having three children and a full time job limits my ability to attend to college courses. The online system they have at "New Skills Academy" is so straight forward and easy to use. I'm really enjoying learning and expanding my knowledge at my own pace and in my own time. Getting started was so straightforward, I even read over material during swimming lessons and the school run. I'm already looking for the next course to start!

Kayley Jones

This short course about dyslexia is well worth the money. I am a fully qualified dyslexia specialist who teaches full time. I saw this course and thought it would be a good idea to ensure my knowledge and strategies were current. This course is thorough, packed with facts and useful interventions and is easily manageable. It fulfils its brief and would be extremely useful to teachers and TAs working in school who wish to increase their knowledge of SpLD and how to support children effectively. The course reinforces prior knowledge and gives food for thought and discussion. The time indicators for each session are reasonably accurate and allow you to plan your studying and feel that the course is manageable around other commitments. There are some points which feel incomplete or slightly simplified but one can always find further literature and articles to extend one's understanding. I recommend this course.

Carolyn Bettesworth

I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.

Jenna Woollon

loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.

I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.

I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.

Lorraine Redknapp

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$190.00

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Great support and I can honestly say that this course helped me so much in order to understand what it takes in order to become a successful recruiter and allowed me to develop in this area.
Excellent, I thought the course was well put together and liked the fact that the modules were short and manageable.

Andreea Roxana Blaga

Would recommend the course to anyone! Considering estate agency as a career gives a clear insight into the role and regulation and was easy to digest. I was able to easily fit this in with my busy work schedule. I was able to complete this course in less than a month which I originally expected to take a lot longer. The course material is really helpful and the assignments help you to identify if you have a clear understanding of what you have read and usually don't take too long to complete. I am now looking into doing a more advance course in estate agency and looking for a trainee position in my local area.

Samantha Giles

I have always had an interest in property and estate management. I was unsure how to get my career started in this field without any experience or qualifications in that area. Also, having three children and a full time job limits my ability to attend to college courses. The online system they have at "New Skills Academy" is so straight forward and easy to use. I'm really enjoying learning and expanding my knowledge at my own pace and in my own time. Getting started was so straightforward, I even read over material during swimming lessons and the school run. I'm already looking for the next course to start!

Kayley Jones

This short course about dyslexia is well worth the money. I am a fully qualified dyslexia specialist who teaches full time. I saw this course and thought it would be a good idea to ensure my knowledge and strategies were current. This course is thorough, packed with facts and useful interventions and is easily manageable. It fulfils its brief and would be extremely useful to teachers and TAs working in school who wish to increase their knowledge of SpLD and how to support children effectively. The course reinforces prior knowledge and gives food for thought and discussion. The time indicators for each session are reasonably accurate and allow you to plan your studying and feel that the course is manageable around other commitments. There are some points which feel incomplete or slightly simplified but one can always find further literature and articles to extend one's understanding. I recommend this course.

Carolyn Bettesworth

I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.

Jenna Woollon

loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.

I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.

I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.

Lorraine Redknapp

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